AF00000-UM-SimplySauerkraut-Mockup-210715


AF00000-UM-SimplySauerkraut-Mockup-210715

The Urban Monk

Published: July 2015
The Urban Monk started with a special line of cultured vegetables made with certified organic produce gathered from Christchurch city and surrounds.

Their initial line of products feature sauerkraut, to be followed by a range of other cultured food such as daikon and cauliflower.

I was brought in to design all facets of their brand, which included label & packaging design, along with a company website.

The initial illustrations were designed to evoke a sense of passion, energy & action within the brand, playing off classic renaissance paintings & the cultural background of the products.

www.theurbanmonk.co.nz