Underground Defiance Cold Brew Coffee

Published: February 2013
Agency: Completed under employment at Studio Publica

Defying the cold, DEFIANCE Cold Brew Coffee by Underground launched in the winter of 2014 to popular local success.

Designed to compliment the Underground Single Origin Skulls, the illustration & label design for DEFIANCE leaned on a punk aesthetic, utilising strong contrast, a rough & worn finish, combined with sharp edges and unique imagery.

DEFIANCE Cold Brew Coffee was characterised as a rich “cold drip” style coffee, made from select Single Origin beans from Underground Coffee Co.